MATCHPOINT EVENTS
branding strategy
luxury event
influencer marketing
MatchPoint Events is a premium event company based in Madrid, Spain, creating curated nightlife and lifestyle experiences for a premium audience aged 25 to 35
Known for its elegant venues, exclusive guest lists, and vibrant atmosphere the brand blends sophistication with cultural relevance
MISSION
MatchPoint Events aimed to increase attendance, generate anticipation around their events, and attract high-end sponsors, but lacked a structured marketing approach to achieve this consistently
Solution
OH MY WAO redefined their marketing strategy with a multi-touchpoint approach. We launched weekly email campaigns, curated influencer attendance for every event and engineered pre and post event buzz through content strategies that sparked FOMO. Influencers documented their experience, sponsors gained real exposure and the brand narrative became irresistible
→ All events sold out
→ Social media buzz before and after each gathering, with over 300 influencers in attendance at every edition
→ Sponsors competed for limited partnership slots
→ MatchPoint Events positioned itself as one of Madrid’s most desirable event brands and fashion designers
Yes, we also did Élite, our own wise-r event together with them. A spoiler below: